From July 8 to 11, 2024, the 26th China (Guangzhou) International Building Decoration Fair was grandly held at the Canton Fair Complex and Poly World Expo Center. As a leader in the aluminum industry, Eoss system doors and windows appeared at the Construction Expo, and its many new technology products attracted a lot of attention.
In 2023, the cold winter of the real estate industry profoundly impacted the doors and windows industry. Many companies are trapped in the quagmire of homogeneous competition. The cold wave of real estate has led to a decrease in new projects, a decline in the demand for the doors and windows market, and pressure on small and medium-sized enterprises. However, the industry reshuffle is also promoting transformation. Eoss has increased research and development, improved the technology of high-end customized products, optimized the supply chain, and reduced costs. In the long run, consumption upgrades, online channel expansion, and the application of environmentally friendly and energy-saving materials will guide the doors and windows industry towards a healthier and more sustainable development path.
When discussing why Eoss has maintained counter-trend growth in the industry's cold winter, Ding Sanlian analyzed: "When Eoss was making product layout, it paid more attention to improving product strength from a technical perspective. In fact, there is a good opportunity at the moment, which is low-energy buildings. Such projects have high technical difficulty requirements for doors and windows, and Eos has always focused on product research and development. This technical barrier is the key to achieving counter-growth."
Facing the industry's cold winter, Eoss system doors and windows, with its forward-looking vision and solid technical background, explained how to seek breakthroughs and growth in adversity. When most companies are stuck in the quagmire of traditional models, Eoss Doors and Windows resolutely puts technology research and development at the core, continues to invest resources, and deepens the innovation and research and development of system doors and windows.
In the current building materials doors and windows industry, involution has become a significant trend, profoundly affecting the survival status of enterprises and the development direction of the industry. With the increasingly fierce market competition, many doors and windows companies have fallen into the vortex of price wars and homogeneous competition in order to compete for limited market share. In the long run, the overall innovation momentum of the industry is suppressed and the pace of high-quality development is slowed down.
In the interview, Ding Sanlian mentioned that Eoss system doors and windows have always been anti-involution, and the product differentiation path over the years has also given Eoss enough confidence to deal with the serious situation of involution.
"Don't do homogeneous competition, you must make differentiated products. Eoss system doors and windows are not because of the need to deal with involution to make product differentiation, but have been insisting on product differentiation for so many years, so when facing industry adversity, this has become the key to counter-trend growth." Ding Sanlian mentioned.
It can be seen that involution is not an unsolvable situation. Leading companies in the industry, such as Eoss System Doors and Windows, have begun to explore new ways out. Through strong R&D investment, they focus on improving product quality and design, and strive to find a breakthrough in homogeneous competition. At the same time, with the help of digital transformation, they optimize production processes and improve operational efficiency, in order to improve service quality and customer satisfaction while controlling costs, thus opening up a blue ocean in the red ocean of internal circulation.
